DESCRIPTION

MANDATORY DOCUMENTS/Prescription!

In the Russian Federation, advertising materials for medicines, medical equipment, medical devices, and medical services, including treatment/prevention methods, must be accompanied by a warning about recommendations for their use and administration, the need to read the instructions for use, or obtain advisory advice. The same requirements apply to decisions regarding the impact on advertising for: pharmacies, veterinary clinics, psychotherapy services, medical institutions (clinics, private practices), permanent makeup (dermapigmentation) services, services not included in the list of medical cosmetic services, and services accepted for their nature, justified by their nature.
The website or social media group from which the transition from the Advertising Material occurs must retain the mandatory information and a copy of the specified documents.
Advertising of medical clinics appearing on the territory of a foreign state and providing their services to consumers located on the territory of a foreign state (but not requiring such services on the territory of the Russian Federation) is valid if the advertisement clearly states that the services are provided specifically outside the Russian Federation.
Based on Art. 12 of the Federal Law of 04.05.2011 N 99-FZ "On the Conclusion of Certain Types of Activities" applies to:
– medical activities (with the exception of the specified activities, any restrictions on organizations and other organizations included in the private healthcare system, on the territory of the Skolkovo Innovation Center);
– pharmaceutical activities;
– production of medicines;
– production and maintenance (except in cases where maintenance is carried out to meet the normal needs of a legal entity or individual entrepreneur) of medical equipment.
When creating Advertising Materials advertising over-the-counter drugs, Advertisers are also advised to use the Recommendations of 07.11.2018 on compliance with legislation on advertising over-the-counter drugs prepared with the support of the FAS Russia (https://fas.gov.ru/documents/669036)

To place advertisements on the Platform regarding the goods/services specified in paragraph 8.2. This Rule, the Advertiser before the start of placement must determine the company:
– production of a certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– makeup formula for the use of the drug/product;
– certificate of conformity and/or declaration of conformity of the preparation/product;
– attachment of the registration certificate of the drug/product;
– copying is permitted for limited activities (with the exception of the specified activities, the legislative basis of the system and other organizations included in the private healthcare sector, on the territory of the Skolkovo Innovation Center);
– increase in the license for exclusive activities, and/or production of medicines (clause 46, part 1, article 12 of the Federal Law of 04.05.2011 No. 99 "On Companies of Certain Types of Activities", Decree of the Russian Federation of 16.04.2012 No. 291 "On Industrial Medical Activities" (restrictions are not specified in the sphere of activity, especially initiatives and other organizations joining the private healthcare system, on the territory of the Skolkovo Innovation Center);
– obtain a permit to conduct medical activities on the territory of the Skolkovo Innovation Center, issued by the Skolkovo Foundation.
Before placing advertisements for licensed types of activity, incl. In pharmaceutical activities, the advertiser is obliged to pay for a certified license for the relevant type of activity.
In some cases, for moderation, the Advertiser may present a letter of guarantee that the placement and content of advertising materials do not contradict the current legislation of the Russian Federation, including the Advertising Law.
It is mandatory to indicate:
– a warning about the existence of restrictions on their application and use, the need to familiarize oneself with the instructions for use or receive consultations (the duration of such a presentation in a video advertisement must be at least 5 (five) seconds and must be allocated at least 7 (seven) percent of the frame area, in advertising distributed by other methods - not less than 5% (five) percent of the advertising area (advertising space);
- in relation to the medicinal product, the registration number in the State Register of Medicinal Products (GRLS) must be indicated, as well as the date of its introduction;
- information on the relevant license (for large-scale activities, and/or production of medicinal products, and/or pharmaceutical activities);
- and mandatory information provided for by the text of these Rules and the norms of current legislation.

ADDITIONAL REQUIREMENTS

>Veterinary Clinics
To place an advertisement for a veterinary clinic, as well as before the advertising begins, the Advertiser must pay the company:
– production of a registration certificate with the Federal Service for Veterinary and Phytosanitary Surveillance (Rosselkhoznadzor) or,
– production of a certificate of registration of an entrepreneur as a veterinary specialist in accordance with Federal Law No. 4979-1 "On Veterinary Medicine".
Household and medical services
(the list of provisions in the Order of the Ministry of Labor of Russia dated 22.12.2014 No. 1069n "On approval of the professional standard "Specialist in providing visitors with cosmetic services")
– a certificate/declaration of conformity and/or
– a registration certificate/registration certificate confirming the registration of cosmetic products, items and perfumes and cosmetics that are used to provide services of this kind for the purpose of visiting;
When advertising cosmetic (artistic) tattooing (permanent tattooing (dermapigmentation), including the application of permanent makeup (part of cosmetology procedures that use instruments with replaceable disposable needles and other elements, such as hardware manicure and pedicure, piercing, peeling, including hardware peeling, tattooing), activities on demonstration procedures for facial skin care, hair examination, using, diagnosing skin and hair diseases using digital video cameras, according to the List of Works (Services), the highest category of activity [see Resolution of the Ministry of Health of the Russian Federation dated 16.04.2012 No. 291, Nomenclature of Medical Services, Approved by Order of the Ministry of Health of Russia dated 13.10.2017 No. 804n], these services are related to medical institutions, when providing and advertising, which are necessary for facial massage. medical activity)
Thus, the above services are air services, and to provide them, organizations and individual entrepreneurs must have a license for private activity. Providing these services without a license is an offense, liability for which is established in Part 1 of Art. 2 of Art. 14.1 of the Code of Administrative Offenses of the Russian Federation.
In addition, Roszdravnadzor in its letter dated 13.03.2013 N 16i-243/13 : explains that Thai massage is a permanent massage and services for its provision also in the direction of rotation.
– copies of registration certificates for perfumery and cosmetic products, with the help of which such tattoo is applied;

Optics salons, advertising of glasses and contact lenses
– copies of the registration certificate of the advertised medical product and the certificate or declaration corresponding to it;
– when advertising an optics salon, make a copy to start medical activity.
8.2. 1. Perfumery and cosmetic products
– a copy of the state registration certificate or a certificate of entry in the Unified State Register of Legal Entities/Individual Entrepreneurs;
– copies of product certificates or declarations of conformity;
– copies of certificates for cosmetology equipment to be used in searches;
– a copy of the letter of guarantee, which confirms the presence of all declarations and certificates.
8.2. 2. Traditional medicine
(health improvement methods developed in folk experience, based on the use of knowledge, skills and practical functions in the study and restoration of health. Traditional medicine does not include the provision of occult-magical services, as well as the performance of special rituals; Federal Law of November 21, 2011 No. 323-FZ "On the Fundamentals of Protecting the Health of Citizens in the Russian Federation")
– a copy of the certificate of state registration or a certificate of entry in the Unified State Register of Legal Entities/Individual Entrepreneurs;
– a determination on a traditional medicine case issued by the executive body of the constituent entities of the Russian Federation in the field of health protection
8.3. Advertising of dietary supplements and food products, baby food

DESCRIPTION

MANDATORY DOCUMENTS/ Recipe!

1) Biologically active and food supplements (BAS).
Requirements for the content of advertising materials related to the advertising of dietary supplements are set out in Article 25 of the Law on Advertising. A dietary supplement must undergo the state registration procedure (Federal Law of 02.01.2000 No. 29 "On the Quality and Safety of Food Products"). In this case, a certificate of state registration of a dietary supplement issued before 15.08.2003 are justified before the expiration of their validity (clause 3 of the Resolution of the Chief State Sanitary Doctor of the Russian Federation dated 15.08.2003 No. 146 "On the sanitary and epidemiological examination of biological bacteria"). Advertising of dietary supplements and food additives without a state registration certificate of the established form is not allowed (Article 7 of the Federal Law "On Advertising").
DOCUMENTS:
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a certificate of state registration of dietary supplements/sanitary and epidemiological conclusion (SEZ) (if the SEZ was issued before June 21, 2004),
– a declaration of conformity (for dietary supplements of plant and chicken origin, dietary supplements from medicinal plants).
INFORMATION:
Advertising of biologically active substances must comply with legislative restrictions, and in each case be accompanied by a warning that the object of advertising is not a drug, and also comply with other marks required by applicable regulations (the duration of such a principle in video advertising must be at least 5 (five) seconds and must be allocated at least 7 (seven) percent of the frame area, and in advertising distributed by other means - at least 5% (five) percent of the advertising area (advertising space);
- and mandatory information provided for by the text of these Rules and the norms of current legislation.
2) Advertising of baby food products
Advertising of baby food products must not elevate them as full-fledged substitutes for breast milk and contain statements about the benefits of artificial feeding of children. Advertising of baby food products must in each case contain information about the age restrictions for the use of such products.
DOCUMENTS:
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a copy of the certificate/declaration of conformity;
– a letter of guarantee.
INFORMATION:
Advertising materials, the object of which is advertising products intended for use as breast milk substitutes, or products included in the diet of a child during his first year of life, must be stored:
– information about the age restrictions for the use of such products and warnings about the safety requirements of the Commonwealth;
– the advertised banner, as well as the site/group to which the transition from the banner is carried out, must comply with safety standards;
– and the mandatory information provided for in the text of these Rules and the norms of the current legislation.
3) Advertising of sports nutrition products
DOCUMENTS:
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– copies of declarations/certificates of conformity;
– a letter of guarantee that the advertised product is not a dietary supplement or food delivery excluded from state registration.
If sports nutrition is registered as a dietary supplement or food additive, then it is additionally necessary to comply with the requirements of clause 8.3.(1).
INFORMATION:
– an indication that the advertised product is not a dietary supplement or food delivery carried out without state registration;
– and mandatory information provided for by the text of these Rules and the norms of the current legislation.
8.4. Advertising of GOODS/SERVICES AFFECTING THE INTERESTS OF MINORS
1) Placement of advertising information products intended for circulation on the territory of the Russian Federation (production of mass media, printed materials, audiovisual products on any type of media, programs for electronic computers (computer programs) and databases, as well as information distributed through entertainment events, with the help of information and telecommunications networks, including the Internet, and radiotelephone networks), subject to classification in accordance with the requirements of the Federal Law of December 29, 2010 No. 436-FZ light only under the basic requirements of the category of this information product (Part 10.1 of Article 5 of the Federal Law "On Advertising"). Accordingly, such information products must be accompanied by an indication of the age category of persons for whom they exist ("0+", "6+", "12+", "16+", "18+"). The advertiser ensures that the information products are classified and the age category is indicated in accordance with such classification. The advertiser is responsible for the correct determination of the age category of such information products;
2) When advertising entertainment events (concerts, exhibitions, competitions), mobile applications advertising materials of the Internet service (resource) that has both a web version and versions of national applications must also retain the information product marks;
3). The advertised product must maintain its position in front of peers and others specified in Art. 6 of the Advertising Law;
4) Advertised products that are unsafe for children must be provided with a warning about the need for institutions to provide specialized storage places for such products, out of the reach of children;
5) Advertising for feminine hygiene products, contraceptives (including condoms), and non-alcoholic beer must not be distributed (placed) and/or targeted at minors in any form or conducted.
6) When advertising entertainment events, advertising materials, in addition to the information product sign, must retain information about the event organizer, the date and time of the event, the location of the event, and other conditions required for attending/participating in the event.
8.5. Advertising of military products and weapons
1) Advertising of military products and weapons on the Internet information and telecommunications network is prohibited (Article 26 of the Advertising Law).
However, in certain cases, by its sole decision, a company may permit advertising of souvenir products and the search for items that are dummy "similar" to weapons, provided that the Advertiser is provided with a letter of guarantee and certified copies of certificates, or in accordance with expert opinions confirming that the advertised product is not the target or purpose of production, and the presence of the advertising materials themselves necessarily indicates that such a product is not the target or purpose of production.
8.6. Advertising based on risky games, money
1) Considering that the Company, the Site and the Platform are not registered as online publications, based on online materials and communications of a physical education and sports nature, a feature of the site of the All-Russian federations or the professional structure of leagues, a site aimed at ensuring that the founder of competitiveness, not being a competitiveness site, access to these institutions exclusively on a paid basis and (or) with the use of decoding technical devices, in accordance with the provisions of Art. 27 of the Law on Advertising, advertising is based on risky games, prices on the Platform are not prohibited (this restriction does not apply to advertising lotteries, as mentioned in paragraph 8.11 of these Rules).
8.7. Advertising of financial services and financial activities
DESCRIPTION
MANDATORY DOCUMENTS/ Recipe!
Requirements for the content of advertising materials for advertising financial services and such types of services (including healthcare, banking services, asset management, raising funds for additional construction) are specified in Article 28 of the Advertising Law.
Requirements for the content of advertising materials used to advertise government securities are established by Article 29 of the Advertising Law.
Additional requirements for the availability of special permits and restrictions in the field of financial services are established by:
– Federal Law of 02.12.1990. No. 395-1 "On banks and banking activities": mandatory for activities on the specifics of banking operations;
– Law of the Russian Federation of November 27, 1992 No. 4015-1 "On the organization of insurance business in the Russian Federation": liability of legal entities, as well as individuals - residents of the Russian Federation;
– Federal Law of April 22, 1996. №39-FZ "On the Securities Market": falls within the scope of activities of professional participants in the securities market (brokerage activities; dealer activities; securities management activities; depository activities; activities related to maintaining the register of securities holders);
– Federal Law "On Established Funds" dated 11/29/2001 №156 and Federal Law "On Non-State Pension Funds" dated 05/07/1998 №75: ensure the ongoing activities of joint-stock financial funds, non-state pension funds, investment fund management activities, mutual investment funds;
– Federal Law dated 07/31/2020 № 259-FZ
"On Digital Financial Assets, Digital Currency and Amendments to Legislative Acts of the Russian Federation"
– requirements for the availability of special permits (licenses for banking operations (for credit organizations), information on the submission of documents for inclusion in the relevant register (for microfinance organizations, pawnshops), on membership in a self-regulatory organization (for credit consumer cooperatives)) are regulated by Federal Law No. 353 of December 21, 2013 "On Consumer Credit (Loan)" and other regulatory acts;

ADDITIONAL INFORMATION:

CLARIFICATIONS OF THE FAS RUSSIA "ON ADVERTISING OF FINANCIAL SERVICES" dated August 1, 2014
https://fas.gov.ru/documents/575704

DOCUMENTS:

– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a copy of the general license of the Bank of Russia;
– if the advertised organization is an intermediary, then it is necessary to change the currency of the partner bank;
– a copy of the certificate of membership in the SRO and the entry of the certificate of registration in the register of microfinance/microcredit organizations;
– a copy of the certificate of registration as an operator of the payment system of any Bank of Russia, when advertising payment systems and money transfers;
– a copy of the license for proof of brokerage/dealer activity or licensing of a professional participant in the securities market, or registration of a certificate of membership in the SRO, for advertising brokerage/dealer services or the services of a professional participant in the securities market;
– a copy of registration as a forex (in the forex register of the Bank of Russia) and registration of a certificate On membership in a self-regulatory organization (SRO), if the object of advertising is forex services.

INFORMATION:

– full name of the entity providing the financial service (in organizational and legal form);
– details of the certificate of state registration or certificate of entry in the Unified State Register of Legal Entities;
– number and date of issue of the license of the Bank of Russia;
– all additional terms of the services provided in the form of contracts/offers or information on the place of familiarization with such;
– contact information;
– if advertising services, lands with the provision of a loan or credit, their use and repayment of the loan or credit, contain at least one cost condition affecting it, such advertising must retain all other conditions determining the full cost of the loan (credit), determined in accordance with Federal Law No. 353-FZ of 21.12.2013 "On Consumer Credit" (loan)", for clients and those influencing it;
– a warning that the contracts or financial instruments proposed for conclusion are high-risk and may lead to the loss of the deposited funds in full, and that before making transactions you should familiarize yourself with the risks, taking into account their impact;
– and mandatory information provided for by the text of these Rules and the norms of the current legislation.
8.7.1. Advertising of binary options and cryptocurrencies
Advertising materials, advertising objects, which are binary options, wallets for cryptocurrencies, cryptocurrencies and "mining farms", may be allowed for placement due to the reliability of the companies, but subject to their mandatory compliance with the requirements of Art. 5 and Art. 29.1 of the Advertising Law. If, within the framework of the site or service, in addition to binary options, brokerage / dealer activities, including forex, or the activities of a professional participant in the securities market are carried out, the requirements of clause 8.7. (a) of these Rules must be observed.
ADDITIONALLY:
– copies of the organization’s constituent documents;
– a certificate from the Central Bank of the Russian Federation or CySEC (at least one of these certificates is welcome);
– a letter of guarantee that, except for binary options, the website/service does not provide services related to brokerage/dealer activities or the activities of a professional participant in the securities market and related to a mandatory condition in accordance with the legislation of the Russian Federation.
8.7.2. Advertising of management and trust management of activities
(securities, investment reserves of joint-stock financial funds, mutual investment funds, pension reserves of non-state pension funds, pension savings, mortgage coverage, savings for housing for military personnel, services to promote investment using an investment platform)
– a source of information subject to disclosure in accordance with federal law;
– information about the place or address (phone number) where, prior to the conclusion Under the Red Agreement, interested parties can familiarize themselves with the terms of asset management, obtain information about the person managing the assets, and other information that must be provided in accordance with federal law and other regulatory rights acts of the Russian Federation;
– [for code platform operators] the address of the website on the Internet information and telecommunications network where the investment platform operator discloses information, as well as information on the advertiser's inclusion in the register of modified platform operators;
– and mandatory information stipulated by the text of these Rules and the norms of current legislation.
8.7.3. Advertising of services for raising funds for additional construction and for raising and using funds from individuals by a housing savings cooperative for the purchase of residential premises
Such advertising must comply with the restrictions specified in clause 6(t) of these Rules and other restrictions established by current legislation.
– the company name (name) of the developer or the individual commercial designation of the developer specified in the project declaration. Advertising related to the attraction of funds from participants in shared construction for the construction (creation) of apartment buildings and/or other real estate objects may retain a commercial designation, an individual designation of a capital construction object (group of objects) (in the case of the construction of apartment buildings - the name of the residential complex), if such commercial designation (name of the residential complex) is indicated in the project declaration;
- information on the location of the project declaration provided for by federal law;
- the address of the website of the unified information system for housing construction in the information and telecommunications network "Internet", on which the project declaration provided for by federal law is posted;
- and mandatory information provided for by the text of these Rules and the norms of current legislation.
8.7.4. Advertising related to the attraction and use of funds from individuals by housing savings cooperatives for the acquisition of residential premises
Advertising related to the attraction and use of funds from individuals by a housing savings cooperative for the acquisition of residential premises shall not permit the acquisition or construction of such residential premises by the cooperative.
– information on the procedure for covering the losses incurred by members of the housing savings cooperative;
– information on the inclusion of the housing savings cooperative in the register of housing savings cooperatives;
– the address of the website in the general information and telecommunications network (including the Internet) on which the housing savings cooperative discloses information;
– and the mandatory information stipulated by the text of these Rules and the norms of current legislation.
8.7.5. Advertising of Real Estate and Developers
At the sole discretion of the Company, with respect to the placement of image advertising of a developer company, i.e., developer advertising not related to the attraction of funds from shared construction participants for the construction (creation) of apartment buildings and/or other real estate properties in which there is no indication of the real estate property, the requirements imposed on such advertising may be, since such advertising may not fall under the requirements of Part 7 of Article 28 of the Federal Law "On Advertising". At the same time, such advertising must comply with the requirements established by the Federal Law "On Advertising", including the requirements of reliability and good faith.
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– project declaration;
– construction permit;
– certificate of state registration of ownership of the land plot on which the property is built or the right of lease/sublease to such land plot;
– title document/extract from constituent documents confirming the Advertiser's right to perform work on territorial land management (in relation to Advertising of cadastral activities).
8.7.6. Advertising of PAWNSHOPS, jewelry stores, jewelry and other everyday products made of precious metals, as well as products made of precious stones, as well as such products
Distance sales, as well as sales at the buyer's location outside of stationary retail outlets (peddling) of jewelry and other products made of precious metals and / or precious stones are prohibited.
The activities of pawnshops are a financial platform, the advertising of pawnshops is covered by Article 28 of the Federal Law "On Advertising".
In accordance with Part 1 of Article 28 of the Federal Law "On Advertising", in advertising of financial services, it is necessary to indicate the name of the person providing the service, including its organizational and legal form. In accordance with Part 1 of Article 2 of Article 2 of the Federal Law "On Pawnshops", the brand name of the pawnshop must retain the word "pawnshop" and an indication on its organizational and legal form.
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a copy of the certificate of special registration with the Assay Chamber of Russia;
– a certificate of state registration of a pawnshop, confirming that the advertisement is being placed for a pawnshop and not for a credit institution (for pawnshops);
– if the pawnshop operation is carried out with precious metals and precious stones, it is also necessary to provide a copy of the certificate of special registration with the central state inspector of assay supervision.
Advertising materials, as well as the advertised website or group on social networks must retain the name of the legal entity, address of the place of residence, details of the jewelry store, pawnshop, data on the certificate of the Assay Chamber of Russia and other essential information.
8.7.7. Advertising of digital financial assets
Advertising of issued digital financial assets is not permitted until the decision on the issue of digital financial assets is published in accordance with the Federal Law "On Digital Financial Assets, Digital Currencies and Amendments to Adopted Legislative Acts of the Russian Federation".
In accordance with Part 1 of Article 29.1 of the Federal Law "On Advertising" dated 01.01.2021, advertising of issued digital financial assets must include the name of the entity providing the service, including its organizational and legal form, and other mandatory information, in accordance with the provisions of Article 29.1 of the Advertising Law.
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– documentary confirmation of the inclusion of the holder of digital financial assets among the users of information systems in which digital financial assets are observed, the management of which is carried out in the manner prescribed by Article 8 of the Federal Law of 31.07.2020 N 259-FZ/ in the register of operators of information systems in the implementation of which digital financial assets are observed, the management of which is carried out in the manner prescribed by Article 7 of the Federal Law of 31.07.2020 N 259-FZ.
8.7.8. Advertising of the financial services specified in clause 8.7. This Rule shall not apply in the absence of this license or other permitting documentation from the Advertiser (this restriction does not apply to leasing activities, in accordance with Article 7 of the Advertising Law).
8.7.9. Insurance companies and credit institutions registered abroad, as well as non-credit financial institutions, including accredited representative offices in the Russian Federation, do not ensure the placement of the mandatory services advertised by them on the territory of the Russian Federation, and do not ensure the provision of an unlimited number of persons on the territory of the Russian Federation when providing services on the territory of foreign states to the said companies and organizations.
8.8. Advertising of the activities of mediators in ensuring the conduct of mediation procedures
1) Advertising of the activities of mediators in ensuring the conduct of mediation procedures who have not completed training in an additional professional program in the field of mediation and do not have supporting documents confirming such training issued by the relevant non-profit organization implementing the training of mediators, and not the law.
2) Advertising of the activities of mediators in ensuring the conduct of mediation procedures must contain information about the documents confirming the completion of training by the mediator in an additional professional program in the field of mediation, advertising of the activities of the organization carrying out activities to ensure the conduct of mediation procedures - a source of information on the rules for conducting mediation procedures, standards and rules of professional activity of mediators approved in this organization.
3) Advertising of the activities of mediators in conducting mediation procedures must not state that the use of mediation procedures in the dispute resolution process has advantages over development in court, arbitration court or arbitration tribunal.
8.9. Advertising in the field of arbitration (arbitration proceedings)
1) Requirements for the content of advertising materials intended for advertising on paper, established by Article 30.2 of the Advertising Law.
8.10. Remote advertising of goods, methods of their sale (online stores, catalog orders, etc.)

DESCRIPTION

MANDATORY DOCUMENTS/Recipe!

Advertising of goods for remote sale, advertising of goods for sale through online stores, must comply meet the requirements of Part 1 of Art. 1 of Art. 7, Art. 8 and Ch. 3 of the Advertising Law, the RF Development Resolution of 27.09.2007 No. 612 "On Approval of the Rules for the Sale of Goods by Remote Means" and the Decree of the President of the Russian Federation of 22.02.1992 No. 179 "On the Types of Products (Works, Services) and Production Waste, the Free Sale of Which is Prohibited".
Based on paragraph 5 of the Rules for Remote Sale (approved by the RF Resolution of 27.09.2007 No. 612), which does not prohibit the sale by remote means (including remote ordering, incl. through an online store or by catalog) of alcoholic beverages, medicines, as well as goods, the free sale of which is prohibited or restricted by the legislation of the Russian Federation, including advertising of alcoholic beverages, medical products (in accordance with Art. 55 of the Federal Law of 12.04.2010 No. 61-FZ "On Medicines", as well as According to the Decree of the President of the Russian Federation of March 17, 2020, No. 187 "On the retail trade of medicinal products for use", this restriction does not apply to pharmacy organizations, requirements for the approval of pharmaceutical activities and the requirements of the Federal Service for Surveillance in Healthcare), medical devices, dietary supplements, jewelry (for the full list, see the first approval by the Decree of the President of the Russian Federation) of February 22, 1992, No. 179 "On types of products". (works, services) and production waste, the free sale of which is prohibited"). Remote sales of biologically active substances and advertising of such sales/goods sold within the framework of such sales, as well as sales at the buyer's location at stationary retail facilities (peddling) are prohibited.
– information about the seller of such goods: name, location and state registration number of the record of registration of a legal entity;
– last name, first name, patronymic, primary state registration number of the record of state registration of an individual as an individual entrepreneur.
In accordance with the Law of the Russian Federation of 07.02.1992 No. 2300-1 "On Protection of Consumer Rights", information about the Seller must be indicated on the advertised website or in a group on social networks:
– for legal entities - the name, address of the location and state registration number of the record of registration of a legal entity (OGRN) must be indicated;
– for an individual entrepreneur– the last name, first name, patronymic, and primary state registration number of the record of state registration of an individual as an individual entrepreneur (OGRNIP) must be indicated.
Other mandatory information is provided for by the text of these Rules and the provisions of current legislation.
8.11. Advertising about various lotteries

DESCRIPTION

MANDATORY DOCUMENTS / Recipe!

Requirements for the content of advertising materials in a competition, game or other similar event, the condition of participation is the receipt of certain goods (hereinafter - promotional event) named in Art. 9, as well as in relation to the lottery, are additionally regulated by special provisions of Art. 27 of the Law on Advertising.
The concept of "lotteries", defined in Art. 2 of the Federal Law of 11.11.2003 No. 138-FZ "On Lotteries". By virtue of the provisions of Part 4 of Art. 27 of the Law on Advertising, since the requirements of paragraph 8 of Part 1 and Part 2 of this article do not comply with the requirements of current Russian legislation, including the requirements of the Federal Law of 11.11.2003 No. 138-FZ "On Lotteries".
The organizers Lotteries based on decisions of enterprises of the Russian Federation are:
– the federal executive body exercising functions on the development and implementation of state policy and normative legal regulation in the sphere of physical culture and sports;
– the federal executive body exercising functions on the development and implementation of state policy and normative legal regulation in the sphere of budgetary activities (Article 13 of the Federal Law of 11.11.2003 No. 138-FZ "On Lotteries").
The lottery operator is determined by the federal executive body authorized by the Government of the Russian Federation to organize the lottery, based on the results of an open competition held in the manner prescribed by this Federal Law, except if the lottery operator is determined by a decision of the Government of the Russian Federation.

DOCUMENTS:

– a copy of the advertiser's charter;
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a copy of decisions in the field of lottery of the Russian Federation;
– a copy of the contract of the organizer for holding the lottery, signed by the Ministry of Finance or the Ministry of Sports of the Russian Federation;
– copies of the terms and conditions of lotteries signed by the Ministry of Finance or the Ministry of Finance of the Russian Federation;
– a bracket certificate of registration with Rosfinmonitoring as a lottery organizer.
If the contract and its terms are dated before 2013, they can be signed by another government agency of the Russian Federation.
Documents must preserve the name of the lottery, the period of its holding (not the last one at the time of advertising), as well as information about the organizer and operator of the lottery, confirming in all documents.
INFORMATION:
– the dates of such an event (in the format "hh.mm.sec dd.mm.yy.");
– a source of information about the organizer of such an event, the rules for its holding, the number of prizes or winnings based on the results of such an event, the dates, place and procedure for their receipt;
– an additional mandatory clause that the winnings are probabilistic in nature and that the lottery is not a method of processing or a source of income;
– if a means of individualization of the lottery organizer is advertised (a non-specific lottery), then it is mandatory to indicate in the advertising additional disclaimer "Details about the advertiser, about the rules for receiving the organized lotteries, the number of prizes or winnings based on the results of events, the timing, place and order of them on the website (or by phone). The winnings are probabilistic in nature. The lottery is not a method of processing or a source of income. Drawings are ongoing [weekly/monthly/etc.]";
– and the mandatory information provided for in the text of these Rules and the norms of current legislation.
Advertising of Lotteries must not:
1) appeal to minors;
2) create the impression that participation in risky games is a method of processing or obtaining other income in any other way existence;
3) comply with provisions that exaggerate the measures for obtaining a win or underestimate the degree of risk;
4) preserve evidence of receipt of winnings by persons who were recognized as winners in accordance with the provisions based on risk games, money, but the winnings were not received;
5) comply with the provisions that participation in risk games is of great importance for achieving social recognition, professional, sporting or personal success;
6) condemn non-participation in risk games, bets;
7) create the impression that receiving winnings is guaranteed.
8.12. Advertising about incentive events

DESCRIPTION

MANDATORY DOCUMENTS/ Recipe!

Requirements for the content of advertising materials for competitions, games, or other similar events, the condition of participation in which is the provision of a certain product (hereinafter referred to as the incentive event) are specified in Article 9 of the Advertising Law.
Advertising about incentives for activities, the condition of which is participation in which is the purchase of alcoholic or tobacco products (including, as "tobacco, tobacco products, etc." referred to in paragraph 6(z) of these Rules), arising from the transfer of samples of medicinal products containing narcotic drugs and psychotropic substances.

DOCUMENTS:

– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a letter of guarantee that the incentive event is not a lottery/ or a letter of waiver issued by the Federal Tax Service of the Russian Federation;
– official rules for conducting incentive activities (or a link to the officially published Rules).
INFORMATION:
– the dates of such event (in the format "hh.mm.sec dd.mm.yy");
– a source of information about the organizer of such event, the rules for its conduct, the number of prizes or winnings based on the results of such event, the timing, place and procedure for receiving them;
– and mandatory information provided for by the text of these Rules and the norms of current legislation.
1) Based on Article 9 of the Law on Advertising, advertising announcing a competition, game or other similar event, the condition of participation in which is the receipt of a limited product (hereinafter referred to as a promotional event), must indicate:
8.13. Social advertising
1) Advertisers of social advertising may demonstrate individuals, legal entities, government bodies, as well as any bodies and local government bodies, as well as municipal bodies that are not part of local government bodies.
2) If the customer of works, services for the production and distribution of social advertising are:
– government bodies, other bodies,
– local government bodies,
– municipal bodies that are not part of local government bodies,
To place such social advertising, the Advertiser is obliged to provide a certified form of a protective contract, within the framework of which the Advertiser provides the organization that carries out the performance of works, services in the field of production and distribution of social advertising in accordance with the legislation of the Russian Federation on the contract system in the field of procurement of goods, works, services to meet state and municipal needs.
3) Social advertising is not allowed to mention specific brands (models, articles) of goods, trademarks, service marks and other means of their individualization, about individuals and individuals, with the exception of:
– references to government bodies authorities, other state bodies, local government bodies, municipal bodies that are not part of local government bodies,
– about socially oriented non-profit organizations (in cases where the content of this advertising is directly related to information about the activities of such non-profit organizations aimed at achieving charitable or other socially useful goals),
– about individuals who find themselves in a difficult life situation or in need of assistance, for the purpose of providing them with charitable assistance,
– about sponsors (in this case, in radio programs, the duration of mentions of sponsors cannot exceed 3 (three) seconds; in television programs, in film and video services - 3 (three) seconds and no more than 7% (seven percent) of the frame area; distribution by other methods - no more than 5% (five percent) of the advertising area (space)), the restrictions established by this paragraph do not respond to links in social advertising or persons specified in paragraphs (3.1) - (3.3) of clause 6.16 (3) these Rules.
8.14. Advertising of intellectual property

DESCRIPTION

MANDATORY DOCUMENTS/ Recipe!

Advertising of websites and/or social media pages based on the results of intellectual activity, such as musical compositions, films, e-books, and poetry collections, is permitted only with the presence of documents confirming the rights to their commercial use.

DOCUMENTS:

– copies of license agreements;
– copies of author's commission agreements;
– copies of agreements on the alienation of original rights;
– copies of agreements with RAO (Russian Authors' Society) and VOIS (All-Russian Intellectual Property Organization);
– a copy of a letter of guarantee confirming the fact of granting exclusive rights to the work of a person, placement of advertising material.
INFORMATION:
– information about the copyright holder;
– the copyright protection sign, which is affixed to each copy of the work and consists of the following elements: the Latin letter "C" in a circle; the name or names of the copyright holder; the year of first publication of the work;
– information on the title documents, if the advertiser and the copyright holder do not exist in the same person;
– and the mandatory information provided for by the text of these Rules and the norms of the current legislation.
8.14.1. Advertising of goods/services containing trademarks and means of individualization, including well-known trademarks that are being developed
– documents confirming the originality of the goods/services (a copy of the agreement on the status of an official distributor or any other official documentation confirming the legality of the introduction of products into civil circulation on the territory of the state, which involves the display of advertising, as well as confirming the availability of permission from the copyright holder to use the trademark or other means of individualization).
8.14.2. Use of sports symbols in advertising (names of events, maintaining clubs)
According to Part 11.1 of Article 2 of the Federal Law of 04.12.2007 No. 329-FZ "On Physical Culture and Sports in the Russian Federation", under the symbols of a physical education event and :
– the flag, logo, anthem, motto of the organizer of the physical education event or sports event, the official name of the physical education event or sports event and the designation associated with such organizer, words and phrases formed on their basis and similar indications when mentioned with the names of the relevant sports and (or) the specified events;
– designations registered as trademarks of such organizer; mascots of the specified events, posters, opposition symbols, design objects of the specified events, cups and medals of participants in the Olympic Games protected as industrial designs and (or) objects of copyright of such organizer;
– works of science, literature and art protected as objects of copyright of such organizer, as well as objects of the corresponding rights of such organizer, containing information that ensure the individualization of the specified events;
– Any and organizational designations and objects of events planned for official use at certain events and activities.
– a letter of guarantee of the rights to use the symbols, signed/certified by an authorized person of the Advertiser;
– an extract from the License Agreement on the transfer of rights to use the symbols.
8.15. Advertising of products with mandatory labeling

DESCRIPTION

MANDATORY DOCUMENTS / Recipe!

The main purpose of creating a labeling system is to ensure the legal circulation of goods within the EAEU.
Marked products are those that are identified in compliance with traditional identification standards, and reliable information about them (including information about the signs installed on them) identification means and (or) material carriers containing identification means) are present in the national components of information systems for product labeling.
The list of individual products, without mandatory labeling, for identification purposes, approved by the Order of the Russian Federation Economy dated 28.04.2018 No. 792-r "On approval of the list of individual products, without mandatory labeling, for identification purposes". In this case, within the framework of this Rule, mandatory labeling is allowed for the product and advertising that can be placed on the platform applies to any goods except for tobacco (and, if applicable, alcoholic beverages), as well as goods, the free sale of which is prohibited in accordance with the Decree of the President of the Russian Federation of 22.02.1992 No. 179.
DOCUMENTS:
– a copy of the certificate of state registration of a legal entity or a certificate of entry in the Unified State Register of Legal Entities;
– a copy of documents for advertising and sold products (labeling);
– a letter of guarantee confirming that all products subject to labeling are labeled in accordance with the requirements of the current legislation of the Russian Federation.
INFORMATION:
– information that the products subject to labeling are labeled in accordance with the requirements of the current legislation of the Russian Federation;
– and Mandatory information provided for by the text of these Rules and the norms of current legislation.
8.16. Advertising of educational services

DESCRIPTION

MANDATORY DOCUMENTS/Recipe!

Advertising of educational institutions (including driving schools)
Advertising of an educational institution located in a foreign country but providing its services to consumers located in the Russian Federation, including remotely via the Internet, is prohibited if such an educational institution does not have the appropriate permits to carry out activities on the territory of the Russian Federation.
Advertising and educational measures located on the territory of a foreign state and providing their services to consumers located on the territory of a foreign state (but not obliging such services on the territory of the Russian Federation), the rights apply if the advertisement clearly states that the services are provided outside the Russian Federation.
DOCUMENTS:
– a copy of the certificate of state registration of a legal entity or certificate of entry in the Unified State Register of Legal Entities;
– a copy of the license to conduct educational activities (with appendices);
– a copy of the certificate of state accreditation (with appendices);
– a copy of the charter of the educational organization;
FOR DRIVING SCHOOL:
– a copy of the driving school licenses;
– a letter of guarantee about the availability of computers in the driving school for testing knowledge of traffic rules, a site (driving track) and normal registration of cars with video recorders, as well as about the compliance of the driving school with the requirements imposed in accordance with the orders of the Ministry of Internal Affairs (No. 32 and No. 33 of 31.01.2017).
The advertised Internet site must save copies of the above documents, as well as copies of the financial and economic activity plan and / or budget estimate, copies of local regulations (including internal regulations for students, internal labor regulations regulations, collective agreement), information about the head of the educational institution, contact information.
INFORMATION:
– information about licenses for evidence-based educational activities;
– and mandatory information provided for by the text of these Rules and the norms of current legislation.
8.17. Advertising of services subject to payment/goods, modified and sold – by persons applying the special tax regime "Tax on professional income" ("self-employed citizens")
DESCRIPTION
MANDATORY DOCUMENTS/ Recipe!
Advertising of goods or services, corrected and sold by persons subject to liability, applying the special tax regime "tax on professional income" ("self-employed citizens"), in accordance with Art. 83 of the Tax Code of the Russian Federation and Federal Law No. 422-FZ of November 27, 2018 "On Conducting an Experiment to Establish a Special Tax Regime "Tax on Professional Income" in the Federal Cities of Moscow, the Moscow and Kaluga Regions, as well as in the Republic of Tatarstan (Tatarstan)".
DOCUMENTS:
– a letter of guarantee (printed, completed and signed) confirming the acquisition by the citizen of the "self-employed" condition, the presence of such person hired suppliers and the provision of services for the production or delivery of goods to the territory included in the experiment;
– a copy of the certificate of state registration as an individual entrepreneur, if in relation to advertising of goods or services, for production and sale/provision, state registration as an individual entrepreneur is required.
INFORMATION:
– an indication that the advertised goods or services are produced and sold/beneficial to persons using a special tax regime "tax on professional income" ("self-employed citizens");
– and mandatory information provided for by the text of these Rules and the norms of current legislation.
8.18. Advertising of services of public catering establishments (bars, sports bars, cafes, restaurants, etc.)
DESCRIPTION
MANDATORY DOCUMENTS / Recipe!
In advertising materials of public catering establishments (as well as on the pages of the Internet site, pages in social networks from which the transition occurs), it is not permitted to place images and / or text:
– containing alcoholic and any other alcoholic (including beer) products, tobacco products;
– containing the corresponding words and phrases;
– demonstration of consumption of such products.
8.19. Advertising materials, as well as the advertised website or group on a social network, must contain the names of legal entities and the addresses of places to visit a cafe, restaurant, bar, etc., which are the object of advertising.
DOCUMENTS:
– a copy of the certificate of state registration as an individual entrepreneur, if state registration as an individual entrepreneur is required for advertising goods or services, for production and sale/provision.
INFORMATION:
– for legal entities – the name, address of the location and state registration number of the record on registration of a legal entity (OGRN) must be indicated;
– for an individual entrepreneur – the last name, first name, patronymic, primary state registration number of the record on state registration of an individual as an individual entrepreneur (OGRNIP) must be indicated.
Other mandatory information provided for by the text of these Rules and the norms of the current legislation.
8.20. OTHER REQUIREMENTS TO ADVERTISING
1) on the territory of the Russian Federation for Advertising materials in relation to medicines, medical devices and medical services, including treatment methods, traditional medicine, perfumery products; in relation to dating services; in relation to promotional events, loterey, mandatory targeting from 18 years;
2) Advertising in relation to the results of intellectual activity is permitted only in the presence of relevant documents confirming the rights to use the results of intellectual activity;
3) the use of images of individuals (images of people from open sources, for example, photo banks, images of relatives, friends or acquaintances, etc.), as well as graphic data of individuals in advertising materials is permitted only in the presence of documents confirming the consent of such persons(s).
However, the use of images of famous persons (celebrities) is not permitted without the Advertiser receiving a written agreement or other permits from such persons.
4) the information leaks into advertising materials must take into account intellectual and emotional maturity, because they explain it;
5) if advertising materials contain advertisements for mobile applications, then the image used in the advertisement must be shown, including graphics advertised by local applications;
6) in Advertising It is prohibited to make direct references to the name, age, or other personal characteristics of advertising consumers, as well as information about sexual orientation, financial status, beliefs, health, and other physical data.
7) The text of the advertising material must be grammatically correct and free of errors and typos, must comply with punctuation standards and the use of special characters. Words consisting entirely or partially of capital letters form well-known abbreviations or registered trademarks (with respect to trademarks, it is necessary to provide a trademark registration certificate confirming the spelling of the relevant words).
8.20. The Company reserves the right to reject any advertising material without explanation.
8.21. Changes in Russian Federation Legislation
In the event of changes to provisions of Russian Federation legislation, the Company reserves the right to apply new advertising requirements, including suspending or approving advertising placement no later than three (3) business days in advance, should such legislative changes come into force.